Maida is a finely milled refined and bleached wheat flour, closely resembling cake flour, and used extensively in making Indian fast food, Indian bakery products such as pastries and bread, varieties of sweets and in making traditional Indian breads such as paratha, naan, kulcha and rumali roti. In the name of all-purpose flour, Maida is also used worldwide in making of pizza crust, white bread and tortilla.
Maida is made from the endosperm (the starchy white part) of the grain, while the fibrous bran is removed in the mill.
Maida is a finely milled flour and is usually refined using a fine mesh of 600 mesh per inch (236 mesh per centimeter). In south India, which does not have wheat farms locally, wheat is imported in trucks and rakes and then milled.